Seed Creative Academy have recently announced the creation of a new qualification, to be delivered in conjunction with Leicester College.

The qualification, starting in September 2018, is a Higher Education HNC/D in Creative Media Production – an alternative to university for current Level 3 students in media, film, graphics or animation. While university is often regarded as the natural next step for college-goers, education certainly isn’t a ‘one size fits all’ journey. This HNC/D could well be the stepping stone towards a career in the creative sector.

Amidst the current planning stages of the qualification, Seed Director Jon Prest is in talks with various organisations (including media production company Twenty Twenty5, Leicester City Council’s LCB Depot and Highcross Leicester), to further develop the academy’s flourishing network. Seed’s pool of regional industry contacts has been nurtured since the early days of their magazine, From Dusk 2 Dawn, almost a decade ago. This network of practitioners and creative organisations allows the HNC/D to include its most exciting element: the live brief. Strong relationships with large, forward-thinking organisations mean stimulating, inspiring briefs that give students hands-on experience in a real agency. The ‘chalk and talk’ approach has deservedly been scrapped in favour of an experiential training model.

Teaching is to be delivered at Seed’s dynamic inner-city studio, where it will be broken down into theory, technical training, practical workshops and self-study time. Research skills and contextual application will be taught, helping learners to reach an industry standard, as well as perfect their creative flow and develop an individual style. All of the course’s major projects have been hand-picked by professional practitioners to represent the areas of expertise required to enter – and sustain – a career in the industry. The main areas of study focus on graphics, video production, motion graphics, animation and sound design.

Seed will be holding open days for anyone who’d like to get more information on what the qualification entails; the first of which is coming up on Saturday 2nd December. The second open day will take place on Saturday 10th February 2018.

All event details can be found on the Seed Creative Academy website.

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Chris is a Sparrow.

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