In Another Placeis a ground-breaking region-wide collaboration of ten venues with one collective aim: showcasing stunning pieces of art to new audiences.

Breaking down the barriers of art, a variety of arts organisations across the East Midlands have commissioned artists to create an original piece of artwork displayed on billboards in diverse locations; (art where you wouldn’t normally see it). Transforming these everyday advertising spaces into a vibrant display across the region.

From industrial estates and high streets to residential areas and shopping centre car parks, the artists’ billboards are something that thousands of residents across the East Midlands can stumble across at any time.

In Another Place is encouraging members of the public who feel inspired by their local billboard to seek out others across the regionand a map will be provided in the project brochure for people to trace their route across the region.

In collaboration with Contemporary Visual Arts Network East Midlands, Attenborough Arts Centre and Leicester Print Workshop are participating in the project, alongside other organisations across the East Midlands.

Alongside the billboards, each participating venue will be delivering a range of activities for the In Another Place public programme, including talks, family workshops and exhibitions. Details of each venue’s activities can be found on the website, details below.

Elizabeth Hawley- Lingham, Director of CVAN East Midlands, said: “In Another Place is a celebration of the flourishing and lively visual arts habitat that exists in the East Midlands and a recognition of the quality and breadth of visual arts activity with which the region is brimming.”

She continued- “Our venues produce and present exceptional exhibitions and events and work with talented and innovative artists. They explore widely diverse themes and create inspiring opportunities for people to get involved but are challenged by a lack of awareness or the impression that they are ‘not for us’. With this bold and vibrant display of art on billboards and a rich programme of corresponding exhibitions and events, we hope to present a unified voice for the visual arts community and raise the profile of what they do, with which to enthuse, entice and enrich audiences.”

Amartey Golding who has been commissioned by Attenborough Arts Centre for their billboard said:“I jumped at the chance to be involved with ‘In Another Place’ because it is so important to let people know that great work is being made and it’s being made for them!I would love it if our billboard made even one person, who wouldn’t usually go to an exhibition, come to see the work and feel as though it was a space that they belonged in.”

There will be an In Another Place launch event on Friday 25thMay at Attenborough Arts Centre, Leicester, 2-4pm.This will be the first time guests will have the chance to view the visual artwork of the 10 billboards. There will also be an ‘in conversation’ with Amartey Golding, where the audience will be given the opportunity to find out more about the background to his work and his In Another Place billboard.

To find out more about In Another Place, the participating venues and how to get involved, visit

Founder and Editor-in-Chief of Great Central, John has been actively involved in Leicester's creative community for over a decade - promoting shows and releasing records under the name Robot Needs Home. He is a director of Handmade Festival, and ex member of the band Maybeshewill.

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