Local charity, Charity Link, has joined forces with the city’s Curve theatre to put on a truly magical experience for those in need this Christmas – and they are calling on local businesses for support.

The Christmas experience will see Curve opening the doors later this year to its two Christmas productions on Saturday 15 Dec, exclusively for local people in hardship and crisis supported by Charity Link and its network of agencies.

Charity Link has been supporting local people in vulnerable situations for over 140 years and underpinning Curve’s mission is an approach to ensure great theatre is made accessible for all.

The idea for the event came from Rachel Hargrave, director of Leicestershire agency RDZ PR. Rachel, a long-term donor to Charity Link and a Business Sponsor of Curve, approached both charities last year.

With over 1,200 seats being reserved, Charity Link is now looking for local businesses to fund the places for those most in need in our local community. As part of the experience, each guest will receive a hot meal, show programme, drinks during the interval and an ice cream.

Susan McEniff, Director of Charity Link, says:

“We are passionate about helping those most in need in our local communities, addressing immediate crisis and helping people move forward from hardship by providing essential items. We also believe that everyone should be able to fulfil their potential in life, no matter what crisis, illness, disability or difficulty they may be facing. Essential to this, as well as feeling part of the local community, is the opportunity to dream and be inspired, particularly for children and young people.  We are thrilled that the team at Curve are so supportive of this venture and we hope that local businesses will be moved to get involved too. This event really does have the potential to positively impact on the lives of those attending for the long-term.”

Curve’s Chief Executive Chris Stafford and Artistic Director, Nikolai Foster, said:

“When we were approached with this fantastic idea we were instantly inspired as Curve is dedicated to ensuring that everyone who lives, works and learns in our city has access to great art. This year also sees Curve celebrate its 10th Birthday, and on the day itself, charity volunteers and the full team at Curve will all be rolling up their sleeves to give 1,200 people a Christmas to remember. To make this happen, we also need the support of the business community to ensure this special day leaves a lasting legacy.”

Businesses wanting to share the Christmas spirit this year are able to sponsor a single seat, a row or an entire block or more. Sponsorship for each guest is £45.

For more information on sponsorship opportunities for this event, visit www.charity-link.org/magical-christmas or contact Susan McEniff, Director of Charity Link on susan.mceniff@charity-link.org or call 0116 222 2212

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Founder and Editor-in-Chief of Great Central, John has been actively involved in Leicester's creative community for over a decade - promoting shows and releasing records under the name Robot Needs Home. He is a director of Handmade Festival, and ex member of the band Maybeshewill.

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